Cynthia Weinman, Ph.D.
As Principal of Weinman Schnee Morais Inc., Dr. Weinman brings over 25 years of market research experience and skills to the company.
Dr. Weinman oversees the work of senior staff on both qualitative and quantitative research projects. Her specialty is intensive involvement
with clients' business including consulting and advising at senior management levels.
Before starting Weinman Schnee Morais, Dr. Weinman (Cynthia) spent 12 years as Executive Vice President at Oxtoby-Smith. Prior to that,
she worked as a Research Associate for The National Science Foundation, National Institute of Mental Health, CUNY Center for Gerontological
Studies, New York University Medical Center, and the State Energy Office and Welfare Research Institute.
Among Dr. Weinman's publications and addresses are: It's not Art, but Marketing Research can be Creative, Marketing News, April 1991,
and Psychological Age and Its Importance in Communications with Older Consumers presented at The National Council on Aging, Inc.,
Fortysomething Conference, NYC, December 13, 1990.
Cynthia has a Ph.D. in social/personality psychology, which helps her research and understand consumer behavior.
Robert K. Schnee, Ph.D.
Dr. Robert Schnee retired from WSM in 2006 and is available for consulting projects.
His specialty is creating proprietary qualitative research solutions to specialized learning needs.
Before starting his own research company, Dr. Schnee was Senior Vice President at BAI Global. Previously, he was Vice President and
Research Director at the American Consulting Corporation (ACC) and Senior Vice President of Oxtoby-Smith, a marketing research firm.
Prior to his entry into the marketing research field in 1978, Dr. Schnee (Bob) was a psychology teacher and researcher at institutions
including Trinity School, The Rockefeller University and New York State Psychiatric Institute.
His many publications include Behind the Looking Glass: Making Focus Groups More Effective (PMT, March 2000);
7 Habits of Highly Effective Moderators Marketing News, August 29, 1994;
Six Ways to do it Better with Qualitative Research (Reprinted from Soap Cosmetics Chemical Specialties,
September 1981).
Bob has a Ph.D. in experimental psychology in the area of cognition that has helped him design research approaches that tap into memory
processes in unique ways.
Robert J. Morais, Ph.D.
Bob Morais joined WSM as a Principal after twenty-five years in advertising, engaged in strategic planning, research and account management. He supervises senior staff and has special expertise in marketing and advertising strategy, ethnography, and ideation.
In addition to WSM's clients, Bob has worked with Procter & Gamble, Wyeth, Bayer, Johnson & Johnson, and Novartis, among other corporations. He holds a PhD in anthropology and a certificate from NYU's Stern Business School. Bob was a Fulbright Scholar, National Science Foundation Grantee, and Mellon Fellow. He is a Fellow of The Society for Applied Anthropology and a member of the Advisory Board of the International Journal of Business Anthropology.
Bob has authored numerous publications encompassing marketing research, advertising, and anthropology, including the new book, Refocusing Focus Groups (2010). He has been interviewed by The New York Times, Brandweek, CBS Radio, and other media, speaks frequently at industry seminars and business schools, and is an expert on Baby Boomers. Bob's advertising agency experience includes Grey Advertising, Nelson Communications, and Carrafiello Diehl & Associates.
Abbe Fabian
Vice President
As Vice President, Ms. Fabian designs and implements research projects in varied categories. She has been at Weinman Schnee Morais
since 1994.
Before coming to Weinman Schnee Morais, Ms. Fabian (Abbe) worked in marketing research at Oxtoby-Smith (1986-1994). Prior to that, she worked
in a broad range of research projects for institutions such as the Port Authority of New York and United Cerebral Palsy of New York.
Her MA and BA in psychology provides her with a strong comprehension on consumer decision making and behavior.
Renee Feldman, Ph.D.
Senior Vice President
As Senior Vice President at Weinman Schnee Morais, Dr. Renee Feldman is responsible for the design, implementation and supervision of qualitative
and quantitative research projects for a variety of clients.
Prior to joining Weinman Schnee Morais in 1994, Dr. Feldman's (Renee) quantitative research experience includes five years at Oxtoby-Smith
(1988-1993). In qualitative research, her background includes in-depth probing to explore attitudes on various topics that help develop,
refine and evaluate new product ideas, new packaging, print and TV copy.
Dr. Feldman has a Ph.D. in psychology.
Bill Gordon, Ph.D.
Assistant Vice President
As Assistant Vice President, Bill is responsible for the design, implementation and management of a wide range of research projects for a variety of clients. He came to Weinman Schnee Morais in 1999.
Before joining Weinman Schnee Morais, Bill was a math teacher (1998-1999) and participated in archaeological excavations in the United States and Europe.
Bill has a Ph.D. in anthropology.
Michael Kushner, Ph.D.
Vice President
As Vice President for Weinman Schnee Morais, Dr. Kushner (Michael) designs and implements research in varied categories. He joined the firm
in 1994.
Previously, Dr. Kushner (Michael) worked at Oxtoby-Smith and Market Facts. Prior to that, he was a research fellow and adjunct faculty
member at several universities.
He has a Ph.D. in experimental psychology.
Chris Szczepanski, Ph.D.
Assistant Vice President
Dr. Chris Szczepanski is Assistant Vice President who works on and manages a wide range of research projects for various clients.
Prior to joining Weinman Schnee Morais Inc. in August of 2005, Dr. Szczepanski taught undergraduate communication courses focusing on the
effects of mass media/communication on society.
Dr. Szczepanski earned his Ph.D. in Communication by focusing on consumer's advertising message processing.
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